THE INTERIM 
 
back February 1998 
 
Pro-life TV ads a hit

Interim special

HOPEWELL, Indiana (LSN) -- Indiana Citizens for Life (ICL) has embarked on an ambitious plan to use television commercials to foster the pro-life message.

The results have been positive. The polling firm of Baselice and Associates was asked by ICL to conduct pre- and post-polling to determine the effectiveness of the ads in changing public opinion. Baselice determined a 19 per cent edge for the pro-life position in pre-polling in the entire sample. After the ads were shown, this edge jumped to 32 per cent.

Professionally produced television commercials were shown during popular television programming. The ads originated from the "Life: What a Beautiful Choice" campaign sponsored by the Arthur S. DeMoss Foundation.

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